InMobi Blend
InMobi Blend
InMobi Blend
An event to bring together all designers at InMobi
An event to bring together all designers at InMobi
An event to bring together all designers at InMobi
The Idea
InMobi Blend was an event conducted in 2019 to celebrate creative thinking across the many design teams within the InMobi Group. The event brought together designers, writers, and creators through a series of workshops, talks, and showcases aimed at sparking new ideas and perspectives.
Blend wasn’t meant to be another offsite or conference. It was a space to pause, reflect, and recharge - to reconnect with the “why” behind what we design every day.
We called it BLEND because it perfectly captured what great design cultures are made of - Belonging, Learning, Exploring, Nurturing, and Discovery.
Five words, one mindset. A reminder that creativity doesn’t thrive in isolation - it grows through exchange.
InMobi Blend was an event conducted in 2019 to celebrate creative thinking across the many design teams within the InMobi Group. The event brought together designers, writers, and creators through a series of workshops, talks, and showcases aimed at sparking new ideas and perspectives.
Blend wasn’t meant to be another offsite or conference. It was a space to pause, reflect, and recharge - to reconnect with the “why” behind what we design every day.
We called it BLEND because it perfectly captured what great design cultures are made of - Belonging, Learning, Exploring, Nurturing, and Discovery.
Five words, one mindset. A reminder that creativity doesn’t thrive in isolation - it grows through exchange.
Date:
Nov 2019
Logo
The logo became the visual metaphor for this idea - overlapping geometry, woven lines, and intersecting shapes that stood for collaboration and cross-pollination.
2019 also marked 100 years of Bauhaus Movement of Design to which we wanted to pay homage to, It felt right - objective, timeless, and universal. No matter who you were or what you worked on, the shapes spoke to everyone.
The logo became the visual metaphor for this idea - overlapping geometry, woven lines, and intersecting shapes that stood for collaboration and cross-pollination.
2019 also marked 100 years of Bauhaus Movement of Design to which we wanted to pay homage to, It felt right - objective, timeless, and universal. No matter who you were or what you worked on, the shapes spoke to everyone.
The logo became the visual metaphor for this idea - overlapping geometry, woven lines, and intersecting shapes that stood for collaboration and cross-pollination.
2019 also marked 100 years of Bauhaus Movement of Design to which we wanted to pay homage to, It felt right - objective, timeless, and universal. No matter who you were or what you worked on, the shapes spoke to everyone.
The visual system leaned on bold color blocking, rhythmic grids, and the Poppins typeface - a nod to the Bauhaus spirit of “form follows function.”
It gave the event a fresh, contemporary edge while staying true to InMobi’s design sensibilities.
The visual system leaned on bold color blocking, rhythmic grids, and the Poppins typeface - a nod to the Bauhaus spirit of “form follows function.”
It gave the event a fresh, contemporary edge while staying true to InMobi’s design sensibilities.
The visual system leaned on bold color blocking, rhythmic grids, and the Poppins typeface - a nod to the Bauhaus spirit of “form follows function.”
It gave the event a fresh, contemporary edge while staying true to InMobi’s design sensibilities.
Logo & Visual Identity
Geometry plays a central role in the identity. Clean lines and bold shapes create a visual rhythm that mirrors how designers connect simple ideas to form complex solutions.
It was designed to be modular and responsive - a system that could adapt across merchandise, installations, motion graphics, and even internal dashboards.
For Blend, geometric patterns became a universal language - accessible, playful, and instantly recognizable.
Geometry plays a central role in the identity. Clean lines and bold shapes create a visual rhythm that mirrors how designers connect simple ideas to form complex solutions.
It was designed to be modular and responsive - a system that could adapt across merchandise, installations, motion graphics, and even internal dashboards.
For Blend, geometric patterns became a universal language - accessible, playful, and instantly recognizable.
Geometry plays a central role in the identity. Clean lines and bold shapes create a visual rhythm that mirrors how designers connect simple ideas to form complex solutions.
It was designed to be modular and responsive - a system that could adapt across merchandise, installations, motion graphics, and even internal dashboards.
For Blend, geometric patterns became a universal language - accessible, playful, and instantly recognizable.
From the event:
The energy of Blend came alive through installations, workshops, and speaker sessions. From design sprints to fireside chats, every space was designed to spark curiosity and connection
Reflection
For me, Blend was more than an event identity - it was a design exercise in building culture.
A reminder that branding doesn’t end with visuals; it extends into how people feel, talk, and create together.
Even in noisy social apps, news can work if it respects user attention.
Tone adaptability is underrated - users felt in control of their mental capacity.
Designing for trust > designing for engagement.
Plugging into a native habit loop is key.
Users become ambassadors when the experience is positive
News card swipes:
Oct 7 - Full Rollout, Oct 21 - 100k, Nov 9 - 200k,
Dec 19 - 850k, Dec 28 - 1 Million
Avg daily news opens per active user: 3.1 - validation of native habit loop
% of users who adjusted their language preference at least once - 67% - validation of adaptability feature.
Invite-only access model with just 3 passes per user spiked new user signups.
News swipes became the daily ritual - 22%+ better weekly retention compared to normal users
#5 on App store top charts for news category
