I'm Aswin M,

a designer

designing with a beginner’s curiosity and a founder’s urgency,

designing with a beginner’s
curiosity and a founder’s urgency,

designing with a beginner’s curiosity and a founder’s urgency,

specializing in Product design, UI/UX & Brand Identity

About

I thrive in fast-moving teams, working best in the messy middle - between business goals, user needs, and the occasional - “can we ship this yesterday?” request. Currently building cool consumer products in Bangalore.

Experience

I’ve designed at unicorns, startups, and studios - across B2B and B2C, product and service, messy MVPs and polished products. The variety keeps me creative, the chaos keeps me sharp, and collaborators keep coming back.

See resume →

Actioneer

Dec 2025

Grapevine

May 2023

Lenskart

Jan 2021

InMobi

Sep 2017

InMobi

Sep 2017

Redbaton

May 2015

Featured projects

Scroll ↓

Oct 2024 ﹡ Product Design

Grapevine News

An AI powered adaptive news reading experience

Explore

Oct 2024 ﹡ Product Design

Company pass referrals

Turning office rituals into organic growth loops

Explore

Jan 2021 ﹡ Product Design

Purchase flow

Rethinking the exploration to checkout

⏳ Soon

Sep 2019 ﹡ Event Branding

Blend Design Event

An event to bring together all designers at InMobi

Explore

Apr 2025 ﹡ Product Design

Actioneer onboarding

From sales-led onboarding to in-product onboarding

⏳ Soon

A few rules I design by

A handful of evolving things that help my work be honest, usable, and delightful

Soulful Design

Consistent, not characterless. The best products and brand leave room for taste and story.

Soulful Design

Consistent, not characterless. The best products and brand leave room for taste and story.

Soulful Design

Consistent, not characterless. The best products and brand leave room for taste and story.

Clarity Over Cleverness

Always for form + function, but if I had to pick, I’d rather make things obvious than impressive.

Clarity Over Cleverness

Always for form + function, but if I had to pick, I’d rather make things obvious than impressive.

Clarity Over Cleverness

Always for form + function, but if I had to pick, I’d rather make things obvious than impressive.

Context Matters

I like to design for context because what works for a fintech app may not work for a food app - or a Friday night user.

Context Matters

I like to design for context because what works for a fintech app may not work for a food app - or a Friday night user.

Context Matters

I like to design for context because what works for a fintech app may not work for a food app - or a Friday night user.

Iterative

I believe in designing and polishing till friction feels like flow because design isn’t a deliverable - it’s a dialogue.

Iterative

I believe in designing and polishing till friction feels like flow because design isn’t a deliverable - it’s a dialogue.

Iterative

I believe in designing and polishing till friction feels like flow because design isn’t a deliverable - it’s a dialogue.