I'm Aswin M,

a designer

designing with a beginner’s curiosity and a founder’s urgency,

designing with a beginner’s
curiosity and a founder’s urgency,

designing with a beginner’s curiosity and a founder’s urgency,

specializing in Product design, UI/UX & Brand Identity

About

I thrive in fast-moving teams, working best in the messy middle - between business goals, user needs, and the occasional - “can we ship this yesterday?” request. Currently building cool consumer products in Bangalore.

Experience

I’ve designed at unicorns, startups, and studios - across B2B and B2C, product and service, messy MVPs and polished products. The variety keeps me creative, the chaos keeps me sharp, and collaborators keep coming back.

See resume →

Grapevine

2023 – Now

Grapevine

2023 – Now

Grapevine

2023 – Now

Lenskart

2021 – 2023

Lenskart

2021 – 2023

Lenskart

2021 – 2023

InMobi

2017 – 2021

Martin T.

2017 – 2021

Martin T.

2017 – 2021

Redbaton

2015 - 2016

Redbaton

2015 - 2016

Redbaton

2015 - 2016

Featured projects

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Oct 2024 ﹡ Product Design

Grapevine News

An AI powered adaptive news reading experience

Explore

Oct 2024 ﹡ Product Design

Company pass referrals

Turning office rituals into organic growth loops

Explore

Jan 2021 ﹡ Product Design

Purchase flow

Rethinking the exploration to checkout

⏳ Soon

Sep 2019 ﹡ Event Branding

Blend Design Event

An event to bring together all designers at InMobi

Explore

Jan 2025 ﹡ Product Design

Round1 Jobs

Easy apply to thousands of 15LPA+ roles

⏳ Soon

Jan 2025 ﹡ Product Design

Round1 AI Interviews

AI-driven interview simulator for professionals

⏳ Soon

A few rules I design by

A handful of evolving things that help my work be honest, usable, and delightful

Systems with Soul

Design should make things consistent, not characterless. The best ones leave room for taste, instinct, and story.

Systems with Soul

Design should make things consistent, not characterless. The best ones leave room for taste, instinct, and story.

Systems with Soul

Design should make things consistent, not characterless. The best ones leave room for taste, instinct, and story.

Systems with Soul

Design should make things consistent, not characterless. The best ones leave room for taste, instinct, and story.

Clarity Over Cleverness

If people have to pause to “get it,” it’s already too late. I’d rather make things obvious than impressive.

Clarity Over Cleverness

If people have to pause to “get it,” it’s already too late. I’d rather make things obvious than impressive.

Clarity Over Cleverness

If people have to pause to “get it,” it’s already too late. I’d rather make things obvious than impressive.

Clarity Over Cleverness

If people have to pause to “get it,” it’s already too late. I’d rather make things obvious than impressive.

Context is King

What works for a fintech app won’t work for a food app - or a Friday night user. I like to design for intent, not just interface

Context is King

What works for a fintech app won’t work for a food app - or a Friday night user. I like to design for intent, not just interface

Context is King

What works for a fintech app won’t work for a food app - or a Friday night user. I like to design for intent, not just interface

Context is King

What works for a fintech app won’t work for a food app - or a Friday night user. I like to design for intent, not just interface

Iterate Like You Mean It

Design isn’t a deliverable - it’s a dialogue. I believe in shipping, learning, and polishing till friction feels like flow.

Iterate Like You Mean It

Design isn’t a deliverable - it’s a dialogue. I believe in shipping, learning, and polishing till friction feels like flow.

Iterate Like You Mean It

Design isn’t a deliverable - it’s a dialogue. I believe in shipping, learning, and polishing till friction feels like flow.

Iterate Like You Mean It

Design isn’t a deliverable - it’s a dialogue. I believe in shipping, learning, and polishing till friction feels like flow.